Developed in Africa, with so many women and so much hair to care for, My Natural creates products for the modern African women that suits all African hair types, even when worn under weaves, braids or wigs. Formulated with natural butters and oils, all My Natural products are free from sulphates, parabens, silicones, and mineral oils, making them safe for you and the environment.

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Benefits

The benefits of going “Natural” are numerous Stronger, softer, healthier hair, no more expensive trips to the salon, a choice of hairstyle to suit your mood, lifestyle or outfit, and it’s a great time-saver. However, deciding to let your natural hair shine can be both liberating and challenging.

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Research

After extensive research and constant evaluation, our products are formulated to cater to the unique needs of the South African natural community. We constantly strive to improve our customer experience, through data collected via our surveys and customer feedback.

THE BENEFITS OF GOING NATURAL ARE NUMEROUS

Stronger, softer, healthier hair, no more expensive trips to the salon, a choice of hairstyle to suit your mood, lifestyle or outfit, and it’s a great time-saver.

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NATURAL NEW

Find the latest about Natural Hair news, plus helpful articles, tips and tricks, and guides at

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OUR VISION

To support people on their personal journey to embrace their natural beauty every step of the way.

MISSION

To empower our people, customers and employees to make lifestyle choices that are not damaging to their hair, their body or the environment, while offering constant education.